Post by account_disabled on Mar 13, 2024 5:48:56 GMT
SEO News: the interesting report on relationships between people and Google's SERP by Path Interactive Welcome to all you readers of Pop Up Magazine. Today we want to talk about SEO again, taking up an interesting report by Path Interactive, which has been reported in various magazines dedicated to positioning and digital marketing such as Search Engine Land , which discusses the relationship between individuals and Google's SERP and of how the world of search engines and organic positioning is evolving in relation to the younger segments of the population. SEO news: Younger users look at featured snippets but don't always click on them Path Interactive, as mentioned, has developed an interesting survey regarding the population's use of the Google service and its SERPs, from which some useful elements emerge especially in reference to how young people use Google and the results of their searches.
In fact, in recent years an alarming phenomenon has been Find Your Phone Number evolving for publishers called "no click", according to which young people who search on Google, after reading the featured snippets , do not click on them, almost as a sort of lack of confidence in the results shown by Big G as the first result. In general, the survey reveals how users' expectations are increasingly higher towards Google and publishers in terms of content. If we have always talked about "Content is king" , the results of this survey cannot help but tend towards this type of need. The results of the Path Interactive survey The survey proposed by Path Interactive, which interviewed users from multiple countries (72% of respondents were US), sought to determine how consumers interact with the myriad components of any Google SERP.
Overall, the results are not clear: they are reassuring or alarming depending on your perspective and how you interpret the data obtained. Respondents ranged in age from 13 to over 70, with the majority classifying themselves as “basic tech savvy.” The interesting graph of the responses related to user behavior in front of a Google SERP, depending on age, is shown below: The results therefore show how younger people predominantly click on the first 2 Google results compared to older people who instead search for more results and evaluate more options before clicking on the content considered to be of interest to them. This could be dictated precisely by the way different generations behave, where young people have always made more impulsive decisions compared to more mature people, who are more reflective.
In fact, in recent years an alarming phenomenon has been Find Your Phone Number evolving for publishers called "no click", according to which young people who search on Google, after reading the featured snippets , do not click on them, almost as a sort of lack of confidence in the results shown by Big G as the first result. In general, the survey reveals how users' expectations are increasingly higher towards Google and publishers in terms of content. If we have always talked about "Content is king" , the results of this survey cannot help but tend towards this type of need. The results of the Path Interactive survey The survey proposed by Path Interactive, which interviewed users from multiple countries (72% of respondents were US), sought to determine how consumers interact with the myriad components of any Google SERP.
Overall, the results are not clear: they are reassuring or alarming depending on your perspective and how you interpret the data obtained. Respondents ranged in age from 13 to over 70, with the majority classifying themselves as “basic tech savvy.” The interesting graph of the responses related to user behavior in front of a Google SERP, depending on age, is shown below: The results therefore show how younger people predominantly click on the first 2 Google results compared to older people who instead search for more results and evaluate more options before clicking on the content considered to be of interest to them. This could be dictated precisely by the way different generations behave, where young people have always made more impulsive decisions compared to more mature people, who are more reflective.